Influencer Marketing Specialist, Prime Video LATAM

Job description

Job Summary

DESCRIPTION

Prime Video is building the future of TV. Today, Prime Video customers in over 200 countries enjoy and endless selection of movies, shows, and sports on their TV, mobile devices and desktop. You can help change the future (and present) of movies and TV shows across Latin America! Prime Video is searching for a Influencer marketing specialist to define and execute our influencer strategy and develop strategic partnerships with content creators, delivering best-in-class execution, customer experience and engagement.

We are seeking a creative social media professional with a genuine passion for movies, TV, and social media. The successful candidate will have a proven track record of delivering social marketing results and manage influencer marketing campaigns and programs including planning, execution and optimization. The candidate must have the ability to plan from scratch and drive ideas from conception to execution.

If you live and breathe with your finger on the pulse of what’s trending online, with a specific focus on Facebook, Twitter, Instagram, TikTok, and Youtube trends, we want to speak to you. The Influencer marketing specialist will lead and execute Influencer marketing programs that truly impact customers for all of our titles. You will work across internal teams including brand, media, creative, content and PR, as well as partner with external creative and media agencies to inform and contribute to holistic strategies for above the line media campaigns.

You will be part of the social team content decisions, executing both long-term strategy, pre-planned campaigns, and optimization towards success. You will be responsible for rolling out influencer-based marketing playbooks, refine the influencer selection and management process in support of long term relationships, seasonal collaborations and ad-hoc tactical executions. You will work with key social media platforms such as Instagram, Twitter, tik tok YouTube, and Facebook, as well as seek out emerging platforms which can help us grow our brand.

Success in this role requires the ability to execute the strategy and set customer-centric campaign goals, knowledge of the influencer landscape in LATAM, excellent project management skills, a deep and current knowledge of each platform’s unique offerings, a keen eye for compelling and innovative content, and a passion for continuous improvement. You’ll need to possess an entrepreneurial nature to try new and different things with minimal direction, a drive for testing and learning as well as the ability to prioritize effectively and balance data-driven and instinct-driven decisions.

Basic Qualifications
• Confident and fluent communicator in both English and Spanish
• Background in Influencer marketing. Knowledge of LATAM influencer landscape strongly preferred.
• Experience generating and executing large-scale social media & Influencer campaigns across different social media platforms with a track record of growing audiences and delivering on acquisition and engagement metrics
• Experience collaborating with internal stakeholders and external agencies/partners
• Experience working with social and digital agencies
• Analytic and quantitative skills
• Ability to use data to develop and measure marketing programs
• 5+ years of relevant experience in Influencer marketing

Preferred Qualifications
• Bachelor Degree
• Proven ability to influence and communicate effectively with senior executives
• Track record of driving adoption of new ideas and pioneering new approaches within your team or company
• Background or passion for the entertainment industry, especially TV and film

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Company – Amazon.com Services LLC

Job ID: A2218021